About TrueBlueReview

Healthcare practices operate within a regulated professional environment.

While patient feedback is valuable for service improvement and patient engagement, health practitioners in Australia must also comply with professional advertising obligations and consumer law. Many standard commercial review-generation tools were designed for retail businesses and do not account for the ethical and regulatory expectations placed on registered health professionals.

TrueBlueReview was developed specifically for healthcare settings to provide a structured way for clinics to invite feedback without applying pressure to patients or creating selective or misleading testimonials.

Professional Feedback Communication Framework

The following policy describes how feedback invitations are handled through the TrueBlueReview system and may be provided to clinics as part of onboarding documentation.

Patient Feedback Communication Policy

The system:

• Sends feedback invitations uniformly following completed appointments
• Does not filter invitations based on clinical outcome, practitioner preference, or patient satisfaction
• Does not incentivise, reward, or condition the provision of feedback
• Does not request feedback during a clinical consultation
• Does not edit, suppress, curate, or selectively remove public reviews
• Provides both public review and private feedback pathways
• Allows patients to ignore or decline invitations without follow-up pressure
• Is designed to align with AHPRA advertising guidance and ACCC consumer law principles

The platform does not encourage testimonials relating to clinical outcomes and does not attempt to influence the content of patient responses.

Clinics remain responsible for their own professional advertising compliance and use of any feedback once received.

Professional Positioning

TrueBlueReview is not a reputation-management service and is not a review manipulation tool.

The platform exists to standardise how invitations are sent so that feedback is requested consistently rather than selectively.

The intention is to reduce the risk created when clinics manually request reviews, request feedback only from satisfied patients, or ask for testimonials during or immediately after clinical care.

Founder

TrueBlueReview was founded by Tradd Horne, an Australian podiatrist.

After working in clinical practice, Tradd observed that many healthcare practitioners provided high-quality care yet felt uncomfortable requesting reviews. The issue was not a lack of satisfied patients, but the absence of a respectful and professionally appropriate method of inviting feedback.

Traditional approaches often created ethical tension — practitioners either avoided feedback entirely or relied on informal requests that risked placing pressure on patients or appearing selective.

TrueBlueReview was built to provide a single, neutral invitation after care is complete. Patients can choose to respond privately, leave a public review, or ignore the invitation entirely.

The platform is operated as a small Australian business rather than a large marketing software company, and its development has been guided by the professional obligations faced by regulated health practitioners.

Our role

TrueBlueReview provides a communication system.

It does not replace professional judgement, advertising obligations, or regulatory guidance.

Practitioners are responsible for determining how feedback is displayed, used, or published within their own professional and regulatory framework.

The platform is intended to support respectful patient communication and continuous improvement while maintaining appropriate separation between clinical care and promotional activity.